martes, 19 de noviembre de 2013

The Christmas Campaign in Seville Starts on November 29 This Year

Original Article



The Christmas lights that the town hall of Sevilla installed downtown and in the main commercial streets will begin  on November 29 this year, a few days early, in hopes of encouraging commerce and shopping, in order to strengthen the brand of Sevilla as a Christmas tourist destination.

The estimated cost for the Christmas lights this year comes to €447,750 and has numerous additions compared with last year. First, 26 new streets will be illuminated, in addition to so many others that the districts and neighborhood commercial associations decide to decorate.

The Plaza del Salvador will have a new illumination system that has been copied from one installed in the Coven Garden in London in 2008. There will be an original illumination made of LEDs that will be constantly moving and that will cover the whole plaza.

The Avenida de la Constitución will also change. Because the town hall, according to Maximiliano Vílchez, has decided to replace the decorations from last year and exchange them for ones inspired by the stained-glass windows of the cathedral and the azucenas (Madonna lilys) of the Giralda.

Additionally, there will be an uninterrupted trail of Christmas lights between the Prado and the Barqueta. The mapping [the article said mapping, I assume it means setting up the lights all over town] will also continue to be celebrated as a public spectacle between December 19 and January 5, in a distinct and innovative performance and with new technical resources.

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